Hyundai lays groundwork for mass-market EV launch

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Hyundai lays groundwork for mass-market EV launch

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July 21, 2026

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Hyundai lays groundwork for mass-market EV launch

CHENNAI: Hyundai Motor India (HMIL) is laying the groundwork for its next phase of growth in the EV market, where competition is gradually shifting towards affordable, mass-market models. The company is expanding its charging infrastructure and deepening localisation of components ahead of the launch of its first mass-market electric SUV, slated for this fiscal.The company has so far focused on premium EVs, with the sub-Rs 15 lakh mass-market segment remaining a gap in its India portfolio. Most of its key rivals already have offerings in this segment, with Maruti Suzuki being the latest entrant. Hyundai has sold about 3,000 EVs in India so far this calendar year. The locally developed compact SUV-is slated for launch this fiscal. The launch is expected to precede the implementation of the CAFE III emission norms.

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