ITC to strengthen presence in fresh dairy segment

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ITC to strengthen presence in fresh dairy segment

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September 28, 2026

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ITC to strengthen presence in fresh dairy segment

Aashirvaad eyes dairy growth in eastern India on rising demand for branded milk

BENGALURU: ITC is strengthening its presence in the fresh dairy segment in Eastern India through its flagship Aashirvaad brand, betting on rising demand for branded milk and value-added dairy products across Bihar, West Bengal and Jharkhand. The diversified conglomerate entered the fresh dairy business in 2018 with the launch of Aashirvaad milk in Bihar and later expanded to West Bengal and Jharkhand.

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